Banyan Coffee Roasters is a renowned coffee roastery based in Surabaya, Indonesia, known for its artisanal roasting techniques and commitment to quality. The company has built a loyal local customer base but faced challenges in expanding its reach beyond its immediate market.
The Challenge of Expanding Beyond Local Markets with Limited Digital Presence
Banyan Coffee Roasters struggled with stagnant sales growth due to minimal digital marketing efforts. Their online presence was limited, and marketing campaigns were uncoordinated. This hindered their ability to attract new customers and expand beyond Surabaya.
The company needed a thorough digital marketing strategy to boost online visibility, engage potential customers, and drive e-commerce sales. Without a cohesive approach, Banyan risked falling behind competitors who were utilizing advanced digital marketing techniques.
Our Approach: Brewing a Comprehensive Digital Marketing Strategy
We created a unified digital marketing campaign for Banyan Coffee Roasters, emphasizing the brand’s unique selling points—organic beans and artisanal roasting methods. Our strategy involved designing and managing targeted Google Ads and social media campaigns, crafting engaging content for Facebook and Instagram, and optimizing the company’s e-commerce website.
We produced compelling content that showcased Banyan’s dedication to quality and sustainability, including stories about the roasting process and customer experiences. Additionally, we implemented a content marketing plan with blog posts and social media updates to drive traffic to the website and boost brand awareness.
Outcome: A Recipe for Success — Boosting Sales and Expanding Market Reach
The digital marketing campaign achieved outstanding results. Banyan Coffee Roasters saw an 80% increase in e-commerce sales within six months and a 300% growth in their Instagram following. The targeted campaigns successfully extended the company’s reach into neighboring cities, resulting in a 20% increase in physical store visits.
The improved online presence and marketing efforts helped Banyan Coffee Roasters establish itself as a leading brand in the coffee industry, driving significant growth in both online and in-store sales.

